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Planning a Small Farm-Based Business
Course Information
Welcome to the course!
Pre-Evaluation
Session 1: The Beginning
Lesson 1.1 - Introduction
Lesson 1.2 - Assessing Your Resources
Lesson 1.3 - Beginner Skills & Learning
Session 2: The Enterprise
Lesson 2.1 - Choosing an Enterprise
Lesson 2.2 - Registering Your Business
Lesson 2.3 - Mission, Vision & Core Values
Lesson 2.4 - Setting Goals & Action Plans
Lesson 2.5 - A Framework for Decision-Making
Session 3: The Customer & Demand
Lesson 3.1 - Selecting Your Market Channel
Lesson 3.2 - Identify The Demand
Lesson 3.3 - Analyze the Competition
Lesson 3.4 - Building Customer Profiles
Session 4: The Product & Price
Lesson 4.1 - Define Your Product
Lesson 4.2 - Diversification & Value-Added
Lesson 4.3 - Pricing Your Products
Session 5: The Sales & Marketing
Lesson 5.1 - Promotional Plan
Lesson 5.2 - Customer Service Best Practices
Lesson 5.3 - Branding
Session 6: The Operations & Accounting
Lesson 6.1 - Production Plan Calendar & Recordkeeping
Lesson 6.2 - Accounting & Taxes
Lesson 6.3 - Post-Harvest Food Handling, Storage & Safety
Lesson 6.4 - Human Resources
Session 7: The Land
Lesson 7.1 - Land Considerations
Lesson 7.2 - Evaluating and Assessing New Property
Lesson 7.3 - Lease or Purchase
Lesson 7.4 - Infrastructure and Mapping
Lesson 7.5 - Soil Health, Structure, and Testing
Lesson 7.6 - Climate & Microclimate Considerations
Session 8: The Funding
Lesson 8.1 - Understanding Financial Statements
Lesson 8.2 - Financial Projections 1-3 Yrs
Lesson 8.4 - Funding Your Start-Up Business
Session 9: The Plan
Lesson 9.1 - The Business Plan
Post-Evaluation
Post-Eveluation
Teach online with
Lesson 7.4 - Infrastructure and Mapping
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