Becoming a successful entrepreneurial farm business is not easy! It requires careful planning and strategy. This course is designed for aspiring or beginning farmers and covers essential elements for business planning:

• Assess your current resources, future needs, and additional learning or experience that may be required.
• Define your farm-based business, its vision, create your goals, and build a framework.
• Analyze your customer market and refine your product or service offerings.
• Define your operational functions.
• Identify product costs, set prices, and manage the bottom line.
• Develop your brand and your marketing plan.
• Understand accounting and recordkeeping.
• Build your plan.

A comprehensive business plan is crucial for outlining your strategy and goals for the next 3-5 years in start-up mode. It can be utilized in various ways:

• Apply for a bank loan, government funding, or private investor.
• Use it as a roadmap to guide you towards achieving your key goals, staying focused on your vision, and bottom line during the start-up phase.